International Motorsports Center to House Corporate Headquarters of ISC, NASCAR AND GRAND-AM


Bold New Building Identity Solidifies Daytona Beach as the ‘World Center of Racing’

Daytona Beach , Fla. (September 21, 2009) – For over 50 years, Daytona Beach has been the mecca of motorsports racing due to the vision of “Big” Bill France.  Where there was nothing but open fields and saw grass, he envisioned huge crowds cheering the fastest cars and drivers racing at a spectacular world-class facility.   Through the France Family’s hard work, the ‘Great American Race’, the Daytona 500, put Daytona Beach on the global sports map. 

Officially introduced today as the International Motorsports Center, the eight-story headquarters building under construction directly across from Daytona International Speedway, is designed to carry on the great heritage of motorsports that is synonymous with the France Family and Daytona Beach.  The International Motorsports Center, scheduled to be completed in late 2009, will serve as the world headquarters for International Speedway Corporation (“ISC”), NASCAR and Grand-Am Racing Association (“Grand-Am”).      

“I am proud of the legacy started by my grandfather and I share in his vision of making Daytona Beach the motorsports capital of the world,” stated ISC CEO and NASCAR Vice Chairwoman, Lesa France Kennedy.  “Building the International Motorsports Center ensures that the companies at the forefront of global motorsports will stay in Daytona Beach for the foreseeable future.”

Ms. France Kennedy continued, “In addition to the incredible archive of motorsports memorabilia that will be displayed throughout the building is the collective knowledge and expertise that will be working at the International Motorsports Center.  No single location in the country will have the significant resources we will have in Daytona Beach.  I am sure we will grow motorsports to new heights.” 

 The International Motorsports Center was designed inside and out to showcase motorsports.  The shape of the building is curved to represent the tri-oval of Daytona International Speedway.  The columns represent the rhythm of lights that circle the track.  The awning on top of the building was designed to resemble the profile of an aerodynamic spoiler.  The overall look of the building has the appearance of motion.  “Equally important to the exterior look of the building was the need for the interior to display not only a historical context of motorsports but also the elements that we are accustomed to seeing in the sport today,” added Ms. France Kennedy.

From an environmental standpoint, the International Motorsports Center will be the cornerstone of ISC, NASCAR and Grand-Am’s commitment to a healthy environment.  It is anticipated that the headquarters building will be LEED certified (Leadership in Energy and Environment Design) by the U.S. Green Building Council, a nonprofit advocacy group that issues LEED ratings and certifications.

“The decision to develop a ‘Green’ building is an investment in capital, environmental and human assets,” stated Ms. France Kennedy.  “Our headquarters building will use 15 to 20 percent less energy than a traditional office building of the same size. The windows, with their special coatings, will transmit about 75 percent less heat compared to clear glass.  In addition, the headquarters building will be composed of materials with 10 to 20 percent recycled content as well as with materials that are produced or grown regionally.  Lastly, an open work plan design will bring exterior views to 90 percent of employee work spaces.”

International Speedway Corporation

International Speedway Corporation is a leading promoter of motorsports activities, currently promoting more than 100 racing events annually as well as numerous other motorsports-related activities.  The Company owns and/or operates 13 of the nation’s major motorsports entertainment facilities, including Daytona International Speedway® in Florida (home of the Daytona 500®); Talladega Superspeedway® in Alabama; Michigan International Speedway® located outside Detroit; Richmond International Raceway® in Virginia; Auto Club Speedway of Southern CaliforniaSM near Los Angeles; Kansas Speedway® in Kansas City, Kansas; Phoenix International Raceway® in Arizona; Chicagoland Speedway® and Route 66 RacewaySM near Chicago, Illinois;  Homestead-Miami SpeedwaySM in Florida; Martinsville Speedway® in Virginia; Darlington Raceway® in South Carolina; and Watkins Glen International® in New York.  In addition, ISC promotes major motorsports activities in Montreal, Quebec, through its wholly owned subsidiary, Stock-Car Montreal.

 The Company also owns and operates MRN® Radio, the nation's largest independent sports radio network; the Daytona 500 ExperienceSM, the “Ultimate Motorsports Attraction” in Daytona Beach, Florida, and official attraction of NASCAR®; and Americrown Service CorporationSM, a subsidiary that provides catering services, food and beverage concessions, and produces and markets motorsports-related merchandise.  In addition, ISC has an indirect 50 percent interest in Motorsports Authentics®, which markets and distributes motorsports-related merchandise licensed by certain competitors in NASCAR racing.  For more information, visit the Company's Web site at 


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