GEICO INSURANCE PARTNERS WITH SEVEN ISC RACETRACKS

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ISC announces a multi-year PARTNERShip with geico insurance at seven racetracks

 

Daytona Beach, Fla. – November 1, 2010 – International Speedway Corporation (“ISC”) today announced an unprecedented partnership with GEICO Insurance (“GEICO”) at seven of its premier racing facilities nationwide.  Financial terms were not disclosed. 

Beginning in 2011, the five year deal will provide GEICO with promotional and entitlement rights for camping areas at: Daytona International Speedway®; Darlington Raceway®; Chicagoland Speedway®; Homestead-Miami SpeedwaySM; Phoenix International Raceway®; Talladega Superspeedway®; and Watkins Glen International®.  Under the terms of the agreement, GEICO will receive on-site signage and branding.

“This is a win-win-win for our tracks, GEICO and most importantly, for our race fans,” said ISC Chief Marketing Officer Daryl Wolfe.  “We continue to work with existing partners in the sport to find new, innovative and effective partnerships to help them build business and grow their brand.  More importantly, we continue to work with our partners to provide our fans with exciting race weekend experiences.”

“Our partnership with ISC is a terrific opportunity to expand the GEICO brand of great rates and excellent service to a wide audience of RV, Motorcycle, and Automobile enthusiasts,” said Tom McNicholas, RV General Manager, GEICO.  “We are very much looking forward to the upcoming race season and being on-site at seven of racings elite tracks.  The opportunity to communicate with race fans regarding their insurance needs provides benefits for all.”

 

International Speedway Corporation is a leading promoter of motorsports activities, currently promoting more than 100 racing events annually as well as numerous other motorsports-related activities.  The Company owns and/or operates 13 of the nation’s major motorsports entertainment facilities, including Daytona International Speedway in Florida (home of the DAYTONA 500®); Talladega Superspeedway® in Alabama; Michigan International Speedway® located outside Detroit; Richmond International Raceway® in Virginia; Auto Club Speedway of Southern CaliforniaSM near Los Angeles; Kansas Speedway® in Kansas City, Kansas; Phoenix International Raceway® in Arizona; Chicagoland Speedway® and Route 66 RacewaySM near Chicago, Illinois; Homestead-Miami SpeedwaySM in Florida; Martinsville Speedway® in Virginia; Darlington Raceway® in South Carolina; and Watkins Glen International® in New York.  In addition, ISC promotes major motorsports activities in Montreal, Quebec, through its subsidiary, Stock-Car Montreal, Inc.

The Company also owns and operates MRN® Radio, the nation's largest independent sports radio network; the Daytona 500 Experience®, the “Ultimate Motorsports Attraction” in Daytona Beach, Florida, and official attraction of NASCAR®; and Americrown Service CorporationSM, a subsidiary that provides catering services, food and beverage concessions, and produces and markets motorsports-related merchandise.  In addition, ISC has an indirect 50 percent interest in Motorsports Authentics®, which markets and distributes motorsports-related merchandise licensed by certain competitors in NASCAR racing.  For more information, visit the Company's Web site at www.internationalspeedwaycorporation.com .

 

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