Americrown Management Changes



Americrown Names New President and Appoints Key Executive to Food and Beverage Position

DAYTONA BEACH, Fla. – January 9, 2012 – International Speedway Corporation (“ISC”) today announced that it has strengthened the management team at its subsidiary Americrown Service Corporation (“Americrown”), the leader in major motorsports catering, concessions and merchandise sales and service, with the promotion of James L. Morris to President.   Mr. Morris formerly served as Vice President, Administration.  In addition, the company appointed Joe Pulido as Vice President, Food and Beverage. 

Joining Americrown in 2011, Mr. Morris, 57, is a 30 plus-year veteran in the retail/wholesale management of sporting goods.  As President, Mr. Morris will oversee all administrative and operational functions for Americrown and reports to ISC’s President, John R. Saunders. 

Mr. Pulido, 52, brings more than two decades of proven results in the hospitality and guest satisfaction business.  Joining Levy Restaurants in 2005, Mr. Pulido most recently served as Regional Operations Manager at Historic Churchill Downs, home of the Kentucky Derby.  In addition to his day-to-day responsibilities of Churchill Downs, he has overseen multi-unit business and events ranging from NASCAR, the Hullaba~Lou Music Festival, Ryder Cup Golf Tournament and many other significant events.  Prior to joining Levy Restaurants, Mr. Pulido held sales, operational and regional positions with Volume Services America, Wyndham Hotels and Marriott Hotels.

“These organizational changes strengthen Americrown’s management team to better position the company to provide superior guest experiences at ISC’s major motorsports facilities," stated Mr. Saunders.   “Jim has been a valuable member of Americrown’s management team and his extensive knowledge of the retail and hospitality businesses as well as special event management will benefit our customers, employees and stakeholders.”

Mr. Saunders continued, “Joe’s background in sales and marketing combined with logistical and operational strengths have served numerous facilities well in producing strong financial results, positive long-term relationships and outstanding levels of uncompromising service.  We will benefit from his proven track record.”

International Speedway Corporation is a leading promoter of motorsports activities, currently promoting more than 100 racing events annually as well as numerous other motorsports-related activities.  The Company owns and/or operates 13 of the nation’s major motorsports entertainment facilities, including Daytona International Speedway® in Florida (home of the DAYTONA 500®); Talladega Superspeedway® in Alabama; Michigan International Speedway® located outside Detroit; Richmond International Raceway® in Virginia; Auto Club Speedway of Southern CaliforniaSM near Los Angeles; Kansas Speedway® in Kansas City, Kansas; Phoenix International Raceway® in Arizona; Chicagoland Speedway® and Route 66 RacewaySM near Chicago, Illinois;  Homestead-Miami SpeedwaySM in Florida; Martinsville Speedway® in Virginia; Darlington Raceway® in South Carolina; and Watkins Glen International® in New York. 

The Company also owns and operates MRN® Radio, the nation's largest independent sports radio network and Americrown Service CorporationSM, a subsidiary that provides catering services, food and beverage concessions, and produces and markets motorsports-related merchandise.  For more information, visit the Company's Web site at 


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