International Speedway Corporation Selects CrowdOptic Software to Power Live Google Glass Broadcasting at Racing Events

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August 20, 2014 – San Francisco, CA – Software maker CrowdOptic today announced it has teamed up with International Speedway Corporation (NASDAQ Global Select Market: ISCA; OTC Bulletin Board: ISCB) (“ISC”) to broadcast live racing action and behind-the-scenes footage seen through Google Glass.

Fans will get a glimpse of both the pre-race events and the racing action from points of view of VIPs and Industry Insiders —all streaming their live points of view through Google Glass.  “This will offer never-before-seen views of the racing action,” said Brandon McNulty, ISC Chief Technology Officer.

“We are privileged to be working with ISC to engage their fans, and what better way than by actually seeing through the eyes of Insiders that are in unique vantage points that a fan normally wouldn’t be able to access,” said CrowdOptic Vice President of Business Development Jim Kovach. “Even in the setting of the large racing venue, we can create the feeling of being right up close and inside the action.”

CrowdOptic software, which analyzes and edits the Google Glass streaming video footage in real time and powers broadcasts to venue jumbotrons, network TV and social media, is set to launch at an ISC racing event in mid-September, 2014.  ISC selected CrowdOptic software due to its ability to tackle broadcasting in the highest-density RFID environments.

About CrowdOptic

CrowdOptic software produces breathtaking crowdsourced content for live broadcasts and unique context-aware applications that engage fans and live audiences. Also an advanced platform for mobile and wearable intelligence and analytics, CrowdOptic uses patented algorithms to obtain unparalleled insight into device engagement. CrowdOptic's software detects significant broadcast events and then sources the live video feeds in real time to and from any broadcast media or device. CrowdOptic analyzes the best views and footage, obtained through devices such as Google Glass, then streams the live feeds directly to arena video boards, and even allows fans to inherit each other's views. CrowdOptic is used worldwide by leading enterprises in the sports, entertainment, security/building controls, and medical industries. CrowdOptic is the recipient of the 2014 Frost and Sullivan New Product Innovation Award for its pioneering achievements in Focus-Based Services. www.crowdoptic.com.

About International Speedway Corporation

International Speedway Corporation is a leading promoter of motorsports activities, currently promoting more than 100 racing events annually as well as numerous other motorsports-related activities.  The Company owns and/or operates 13 of the nation’s major motorsports entertainment facilities, including Daytona International Speedway® in Florida (home of the DAYTONA 500®); Talladega Superspeedway® in Alabama; Michigan International Speedway® located outside Detroit; Richmond International Raceway® in Virginia; Auto Club Speedway of Southern CaliforniaSM near Los Angeles; Kansas Speedway® in Kansas City, Kansas; Phoenix International Raceway® in Arizona; Chicagoland Speedway® and Route 66 RacewaySM near Chicago, Illinois;  Homestead-Miami SpeedwaySM in Florida; Martinsville Speedway® in Virginia; Darlington Raceway® in South Carolina; and Watkins Glen International® in New York. 

The Company also owns and operates Motor Racing NetworkSM, the nation's largest independent sports radio network and Americrown Service CorporationSM, a subsidiary that provides catering services, food and beverage concessions, and produces and markets motorsports-related merchandise.  In addition, the Company has a 50 percent interest in the Hollywood Casino at Kansas Speedway.  For more information, visit the Company's Web site at www.internationalspeedwaycorporation.com

Press Contacts

CrowdOptic – media@crowdoptic.com; (650) 291-3440

ISC – gbaumline-robinson@iscmotorsports.com; (386) 681-6222

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Related Topics

ISC Press Release

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