International Speedway Corporation (ISC) Announces
Multi-Year Partnership with Steakhouse Elite
Premium Kobe-Crafted and Angus Beef Products Featured at ISC Facilities
DAYTONA BEACH, Fla. (Feb. 14, 2019) – International Speedway Corporation (ISC) announced today a multi-year, multi-facility partnership with Steakhouse Elite that will feature its premium beef product at ISC facilities beginning with DAYTONA Speedweeks Presented By AdventHealth. Race fans can enjoy Steakhouse Elite’s premium Kobe-crafted and Angus beef products at Americrown and Levy concessions throughout the NASCAR season. In addition, Americrown will serve Steakhouse Elite products in its catering operations.
"Having the opportunity to showcase our brand to motorsports fans throughout the United States is incredible,” said Ty Freeborn, Founder of Steakhouse Elite. "We appreciate the brand loyal fans of NASCAR and believe this relationship with further strengthen the Steakhouse Elite brand.”
Through the ISC partnership, Steakhouse Elite will enjoy marketing relationships with select ISC facilities including Daytona International Speedway with use of the DAYTONA 500 mark on packaging nationwide; serve as presenting sponsor of the “Family Camping and All You Can Eat” ticketing promotion at Michigan International Speedway; receive naming rights of the “Front Porch” at Richmond Raceway and benefit from additional consumer promotional assets at Homestead-Miami Speedway, ISM Raceway and Talladega Superspeedway.
“We are excited to introduce the premium Steakhouse Elite product to our fans,” said Frank Kelleher, ISC Vice President, Chief Sales Officer. “Our brands share a commitment to creating superior customer experiences and we look forward to growing this relationship.”
Steakhouse Elite, based in the Bronx, N.Y., provides superior quality, innovative beef products that are American-raised, responsibly handled and USDA-certified to the highest standard. Its complete line of fresh and frozen burgers are “tailored to your taste”.
About Steakhouse Elite
Steakhouse Elite is an industry leader in the craft burger movement focused on the key philosophy to make the burger better. Their innovative Kobe-Crafted™ burger, combining the bold flavor and texture of American-raised Wagyu beef in a perfectly-balanced patty, sets the tone for its premium quality burger product line. A partnership between Evan Wexler, a beef industry veteran and second-generation butcher, and Ty Freeborn, a West Coast native with a cattle ranching background, created Steakhouse Elite offering customers savory, crafted flavor in varieties tailored to their personal tastes and preferences. To learn more about Steakhouse Elite’s premium products, to order online or for a list of retail outlets available to purchase, visit www.steakhouseelite.com.
About International Speedway Corporation
International Speedway Corporation is a leading promoter of motorsports activities, currently promoting more than 100 racing events annually as well as numerous other motorsports-related activities. The Company owns and/or operates 13 of the nation’s major motorsports entertainment facilities, including Daytona International Speedway® in Florida (home of the DAYTONA 500®); Talladega Superspeedway® in Alabama; Michigan International Speedway® located outside Detroit; Richmond Raceway® in Virginia; Auto Club Speedway of Southern CaliforniaSM near Los Angeles; Kansas Speedway® in Kansas City, Kansas; ISM Raceway near Phoenix, Arizona; Chicagoland Speedway® and Route 66 RacewaySM near Chicago, Illinois; Homestead-Miami SpeedwaySM in Florida; Martinsville Speedway® in Virginia; Darlington Raceway® in South Carolina; and Watkins Glen International® in New York.
The Company also owns and operates Motor Racing NetworkSM, the nation's largest independent sports radio network, Americrown Service CorporationSM, a subsidiary that provides catering services, and food and beverage concessions. In addition, the Company owns ONE DAYTONA, the retail, dining and entertainment development across from Daytona International Speedway, and has a 50 percent interest in the Hollywood Casino at Kansas Speedway. For more information, visit the Company's Web site at www.internationalspeedwaycorporation.com.