Image

Who We Are

Massive Scale

3 Million of the most brand loyal fans in sports 

Year-Long Engagement

44 Races Across NASCAR's Three National Racing Series

100+ Events Annually Across ISC Properties

Why ISC

Most Effective Audience in Motorsports!

Image
Image

How We Stand Out

ISC attendees are an appealing and attractive target for brands.

Business to Business Landscape

ISC brings more partners together in an effort to grow their businesses. 1-in-5 ISC Attendees are involved in business purchase decisions in their company and 30% more likely to be a decision maker than the general population.

Image
Image

Relationships

"When I first created the relationship with NASCAR for Camping World it was about a $1 billion dollar company and today, it's a $4 billion dollar company."

Marcus Lemonis
CEO, Camping World & Good Sam

Partnerships

Outback and the Motor Racing Network (MRN) partner to promote Outback's BLOOMIN' MONDAY program over live NASCAR radio broadcasts.

Image
Image

Activations

3-4 days of activation on-site

Twisted Tea distributed 6,000-10,000 samples each weekend.

45,000-60,000 Fans across all events