Full Integration. Total Immersion.
Our Full Circle Integration brings together the race day venue, on-site and off-site media, hospitality, consumer promotions, VIP access and merchandising for our Partnership Marketing partners. Our Total Immersion Guest Experience ensures that our partners’ brand messages resonate longer with fans and consumers across the country.
ISC offers a total motorsports experience, giving fans a single source to enjoy the racing action they crave. Whether listening to an event on the radio, purchasing motorsports travel and tickets online, or experiencing one of our events from the middle of the grandstands, ISC allows fans to easily immerse themselves in the world of motorsports – which builds their loyalty and keeps bringing them back for more.
No other motorsports company is better positioned to touch race fans as completely as ISC because no one else offers the one-to-one engagement that harnesses the passion of the most brand loyal sports fans in the world, motorsports fans.
With ISC as your partner, you will gain efficiencies, grow your business and consolidate your purchasing power, helping you maximize returns on your motorsports marketing investment.
The Critical Element
Ownership of the most valuable and attractive Intellectual Property Rights (both quantity & quality perspective) in all of motorsports
Highest concentration and quantity of brand loyal race fans (more than 3.5MM each year) who are receptive to your experiential marketing
One-Stop Shopping for fully integrated motorsports marketing programming (traditional and new media)
ISC Partnership Network represents one of the best B2B opportunities in all of sports by providing unparalleled access and introductionsto more companies than any other entity in the sport
Partners Speak Up
“We had been looking to partner with ISC for a very long time and are extremely excited to be associated with them for the long term. Their marketing assets in the sport will allow the family of Coca-Cola products to impact fans at some of the best venues in the sport. We now have a host of new and exciting marketing assets to share with our retail and account service partners at both the regional and national levels. When you combine all those elements, we are able to engage race fans in a much more compelling way.“
-Beatriz Perez, Vice President and Chief Sustainability Officer, The