Intellectual Property & Promotional Rights
Branded events offer partners the ability to extend their brands into new and unexpected areas of the American landscape through pre- and post-race media exposure. Entitlement delivers a “brand lift” through the convergence of an integrated media plan execution and leveraging current network advertising. ISC entitlement also offers an integrated marketing platform and instant authenticity with millions of race fans.
Brand Integration
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Seamlessly integrating brands into the motorsports experience is key to reaching motorsports consumers. ISC provides the industry’s most experienced and proven capabilities in connecting consumers to brands. |
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Tickets, Suites and Hospitality
ISC provides direct sales of tickets, travel and hospitality, creating opportunities for
partner brands to reach our fans at the heart of their passion for motorsports.
Multi-Media Outlets
Through assets like the Motor Racing Network, RacingOne and SprintVision, ISC provides a number of communications outlets to share our partners’ brand messaging.
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Partners Speak Up
“Our partners at International Speedway Corporation have been instrumental in helping Sprint identify new opportunities and have assisted in the successful implementation of these initiatives across the ISC family of racetracks. From customer loyalty programs to employee incentives to acquisitions opportunities, we see a consistent return on investment. We’ve all seen the research that shows NASCAR’s fan loyalty is second to none. Through all of our sponsorships, we have had the pleasure of witnessing that statistic come to life, positively impacting our bottom line.”
Steve Gaffney, Vice President, Corporate Marketing
