Intellectual Property & Promotional Rights

Brand Integration

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Multi-Media Outlets

Partners Speak Up



 “Our partners at International Speedway Corporation have been instrumental in helping Sprint identify new opportunities and have assisted in the successful implementation of these initiatives across the ISC family of racetracks. From customer loyalty programs to employee incentives to acquisitions opportunities, we see a consistent return on investment. We’ve all seen the research that shows NASCAR’s fan loyalty is second to none. Through all of our sponsorships, we have had the pleasure of witnessing that statistic come to life, positively impacting our bottom line.”

Steve Gaffney, Vice President, Corporate Marketing

© 2018 International Speedway Corporation


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