The Most Brand Loyal Fans
Motorsports is one of the few properties where sponsors are not simply found on the field of play – they are an active part of the action. Race fans understand the importance that corporate partners play in their sport and embrace sponsors’ participation. As a result, race fans go out of their way to purchase sponsor brands.
• NASCAR Fans are the most brand-loyal fans in sports invest and share the passion
for their sport is 3X greater than Non Fans
– Fan loyalty to sponsors and their propensity to switch brands that invest and
share the passion for their sport
• The sport’s most passionate fans are Race Attendees
– Fans that attend races are twice as loyal to existing sponsors and twice as likely to
try or switch to brands than the average NASCAR Fan
NASCAR's Most Loyal Fans
