This platform is arguably the best sponsorship value and delivers the best ROI for partners in all Motorsports. Our event entitlement partners are able to extend their brands into new and unexpected areas of the American landscape through pre and post race media exposure. As an event entitlement partner, you will experience “brand lift” through the convergence of a built-in integrated media and public relations plan. Many of our partners have found event entitlement a fantastic way to leverage their television network advertising buy. Event entitlements partners are armed with all the tools they need to develop compelling promotional programs, including VIP and exclusive access to ISC assets, that create a point-of-difference from their competition in the competitive marketplace. Most importantly, event entitlement offers instant "brand authenticity" with the most brand loyal fans in the world, NASCAR fans in attendance and across the country.
Your company and its brands will benefit from the most valuable intellectual property rights and have access to property assets that create significant points-of-differentiation in the marketplace. You will also receive season long exposure at the most valuable and relevant venues in all of NASCAR. Most importantly, your company will have the unique ability to impact consumer behavior, build relationships, brand equity and credibility with the most brand loyal fans in NASCAR. The greatest rewards come from connecting with fans at the height of their emotional peak, Race Day!
ISC offers a number of opportunities for category exclusivity at our facilities while tapping into an established “Best in Class” partnership network and motorsports marketing “know how” to grow your business.
Facility Area Naming Rights
ISC has the largest B2B network in all of NASCAR. We provide your company with the access you need to “get B2B done” from Fortune 500 partner companies to over 20,000 local and regional businesses that engage in corporate hospitality with ISC. Let ISC show you how we can grow your business and maybe even become one of your best customers in the process.
Venue Naming Rights
ISC offers entitlement opportunities for a number of our track properties, making your brand name synonymous with a major landmark and tourist destination.
leader in the marketing of motorsports licensed products through its ownership
in Motorsports Authentics.